Customer Behavior Data Webinar: Why are only 21% of Consumer Companies Analyzing It?
Is it challenging for you to find meaningful insights in your customer behavior data? Do you know when customers’ behaviors start to change? You aren’t alone. Recently, SMS Research polled over 180 Retail, eCommerce and Consumer Packaged Goods (CPG) brands on customer behavior data. What did they say? 90% of respondents think that the next big thing for their industries is customer behavior analytics. What are your plans to analyze customer behavior data more?
In this webinar, Jennifer Ellard, Outlier’s VP of Marketing, and Gaurav Pant, Incisiv’s Chief Insights Officer, discuss the survey’s top findings regarding customer behavior data and review topics such as:
- What are some of the challenges with current customer behavior analysis?
- Are companies satisfied with the status quo?
- How are they planning to prioritize customer behavior insights?
We’ll share the results of this survey and explore how to create a customer behavior data analysis program that satisfies the needs of all the business stakeholders at your company.
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