Do You Benchmark All of Your First-Party Data? Of Course Not (But You Can Now)!
Ask a marketer if they benchmark and the answer will be yes – against competitors, peers, and channel-specific KPIs. Without an accurate benchmark to…
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Automated Campaign Launch Performance Insights…Across Channels
Whenever I launch a new campaign, I can’t wait for insights into how it’s performing. But it can be surprisingly difficult to get these…
The Problem with Dashboards: Show Me the Spikes!
Being a marketer, I love it when something spikes: clickthrough rates using new copy or creative, conversions from a specific channel or on a…
Reflections on the past year and what lies ahead
We all knew and have repeatedly heard throughout the pandemic that it is an “uncertain time.” Covid-19 changed the way we live, work, get…
Outlier Announced as Winner of Four Prestigious Industry Awards
We have exciting news! Business Intelligence Group, Global Achievement Awards for AI, Retail Week Retail Congress and The Startup Weekly recently announced the winners…
Commitment to diversity: One hire at a time
Total Economic Impact Study™ Finds: Outlier Delivers 200% ROI for Global Consumer Brand
Data analysis is not a one-trick pony. Your data analyst investment can reap many benefits across your entire organization. The recently published Forrester Consulting…
Survey: Is There a Way to be Satisfied with Customer Behavior Analysis?
Yesterday we talked about why frequency of receiving data isn’t a one-size-fits-all solution. Today we’ll discuss more survey results from the SMS Research 2020…
Survey: Welcome to the Goldilocks Zone!
Yesterday we talked about what consumers are spending their current time on. Today we’ll discuss more survey results from the SMS Research 2020 Retail…
Survey: Is Customer Behavior Data Really a Priority?
Yesterday, we discussed how customer behavior data is hard to interpret and the older technology associated with analyzing customer behavior data has been lackluster.…