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AI-Powered Predictions for 2022: What You Need to Know

No one could foretell the pandemic, even with a crystal ball, let alone its impact on the global economy, consumer buying behaviors (online and…

Product Update: New Workflow Features

Today we announced a number of new features in Outlier that are designed around the way your teams already work, analyze, and share business…

Top Analytics Hurdles Keeping Marketers from Adjusting with Precision and Speed

While digital marketers have been changing strategies quickly over the past year to keep up with market demands, they aren’t fully leveraging data to…

Five Marketing Blind Spots Hindering Data-Driven Decision Making

Marketers have seen dramatic changes in consumer shopping behaviors over the past year as the rate of digital adoption — both the number of…

Going Beyond Business Intelligence with Automated Business Analysis to Help Uncover Changes in Your Business Data

Let’s start by addressing the skeleton in the closet. No one can think of all the questions to ask of their data. Even with…

Five Stats That Prove Marketers are Not Happy with Their Analytics

The results are in and definitive. Marketers are frustrated and increasingly challenged by the current state of their analytics support. Marketers rely on Google…

Do You Benchmark All of Your First-Party Data? Of Course Not (But You Can Now)!

Ask a marketer if they benchmark and the answer will be yes – against competitors, peers, and channel-specific KPIs. Without an accurate benchmark to…

Automated Campaign Launch Performance Insights…Across Channels

Whenever I launch a new campaign, I can’t wait for insights into how it’s performing. But it can be surprisingly difficult to get these…

The Problem with Dashboards: Show Me the Spikes!

Being a marketer, I love it when something spikes: clickthrough rates using new copy or creative, conversions from a specific channel or on a…

Reflections on the past year and what lies ahead

We all knew and have repeatedly heard throughout the pandemic that it is an “uncertain time.” Covid-19 changed the way we live, work, get…