New ‘Story Types’ give organizations richer insights by identifying trends in customer behavior OAKLAND, Calif. – June 25, 2020 – With its automated business…
OAKLAND, Calif. – June 2, 2020 – Demand for augmented and automated business analysis (ABA) solutions has risen sharply as businesses look to apply…
In today’s business climate, understanding the trends behind your victories can be just as important as analyzing those behind your losses. Today’s story illustrates…
Yesterday we talked about why frequency of receiving data isn’t a one-size-fits-all solution. Today we’ll discuss more survey results from the SMS Research 2020…
Yesterday we talked about what consumers are spending their current time on. Today we’ll discuss more survey results from the SMS Research 2020 Retail…
Yesterday, we discussed how customer behavior data is hard to interpret and the older technology associated with analyzing customer behavior data has been lackluster.…
Yesterday, we discussed what the majority of companies want out of their customer behavior data now and in the future. Today, we’ll discuss survey…
You aren’t alone. Recently, SMS Research polled over 180 respondents and here are the top findings regarding customer behavior data in the 2020 Retail…
With unexpected changes in consumer behavior and a “new normal” buying landscape, using data to drive strategic business decisions is more important than ever…
