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Going Beyond Business Intelligence with Automated Business Analysis to Help Uncover Changes in Your Business Data

Let’s start by addressing the skeleton in the closet. No one can think of all the questions to ask of their data. Even with…

Five Stats That Prove Marketers are Not Happy with Their Analytics

The results are in and definitive. Marketers are frustrated and increasingly challenged by the current state of their analytics support. Marketers rely on Google…

Do You Benchmark All of Your First-Party Data? Of Course Not (But You Can Now)!

Ask a marketer if they benchmark and the answer will be yes – against competitors, peers, and channel-specific KPIs. Without an accurate benchmark to…

Automated Campaign Launch Performance Insights…Across Channels

Whenever I launch a new campaign, I can’t wait for insights into how it’s performing. But it can be surprisingly difficult to get these…

The Problem with Dashboards: Show Me the Spikes!

Being a marketer, I love it when something spikes: clickthrough rates using new copy or creative, conversions from a specific channel or on a…

Reflections on the past year and what lies ahead

We all knew and have repeatedly heard throughout the pandemic that it is an “uncertain time.” Covid-19 changed the way we live, work, get…

Outlier Announced as Winner of Four Prestigious Industry Awards

We have exciting news! Business Intelligence Group, Global Achievement Awards for AI, Retail Week Retail Congress and The Startup Weekly recently announced the winners…

Outlier Hiring Process

Commitment to diversity: One hire at a time

Total Economic Impact Study™ Finds: Outlier Delivers 200% ROI for Global Consumer Brand

Data analysis is not a one-trick pony. Your data analyst investment can reap many benefits across your entire organization. The recently published Forrester Consulting…

Survey: Is There a Way to be Satisfied with Customer Behavior Analysis?

Yesterday we talked about why frequency of receiving data isn’t a one-size-fits-all solution. Today we’ll discuss more survey results from the SMS Research  2020…