Navigating Blind Spots: The State of Digital Marketing
This eBook presents the full findings of the joint study by Outlier and Incisiv and shares how timely and actionable customer insights lie at the core of improving the precision and speed of digital marketing strategies.
For this study we interviewed more than 200 companies and found that:
- 81% of companies made significant adjustments to their marketing strategy in 2020
- But less than 20% fully leverage their data when adjusting their marketing strategy
- And 73% of companies are completely caught off guard by new trends
Limitations to analyzing customer insights exposed several blind spots where marketers could not spot changes in their business quickly enough, often at the expense of KPIs and sales revenue. Learn how your company can successfully navigate rapid changes to your business environment.