OAKLAND, Calif. – June 2, 2020 – Demand for augmented and automated business analysis (ABA) solutions has risen sharply as businesses look to apply AI-based analytics to operations, marketing, supply chain and more. ABA is quickly overtaking traditional business intelligence dashboards due to its ability to selectively identify unexpected changes in data and empower business leaders to focus on areas that require immediate action.
On the heels of its Series B funding in January 2020, Outlier is expanding its leadership team. Karolyn Abram Dector has been named vice president of operations to oversee day-to-day operations, resource and staff management, and identify opportunities for success. Dector brings startup scale expertise from her time as SVP of product at Optoro where she successfully built out the organization’s product team. She previously served in management roles at Evernote and Parature.
Mitch Harris has been named head of customer success operations, responsible for customer metrics and retention and overseeing client success goals and measurements. Harris most recently lead customer success and support for five years at SparkPost and has previous experience in solutions engineering for technology brands both in the U.S. and the U.K.
Overseeing recruiting is Lee Lefkowitz, Outlier’s head of talent. Lefkowitz has more than 15 years’ experience in technical recruiting and talent management roles at brands including Amazon Music and Citi.
In response to global product demand, Outlier has also expanded its European team with three new hires. They are focused on direct customer support, integrations and software engineering. This larger team will help speed delivery of new data-based Story offerings and support software integrations. In addition, Dave O’Flynn was named to oversee the expanded European market team as the head of European operations, based in France. O’Flynn brings more than 20 years of experience in software engineering and building highly successful teams to the role.
“Customer behaviors are unusually erratic due to the pandemic, and businesses are struggling even more to uncover strategic insights from huge volumes of data, They are turning to AI-driven analysis tools at a much faster rate,” said Sean Byrnes, CEO, Outlier. “Expanding our team allows us to meet these growing needs more effectively around the world.”
This faster adoption trend was reinforced by the 2020 Retail & CPG Customer Behavior Survey. A majority of business leaders indicated that tracking customer behavior data is critical for staying competitive; however, 85% of respondents also acknowledged that they are limited in the ability to interpret or use this data in decision making. This realization has created a growth path for tools that automate analysis and provide interpretation for use in strategic business planning.
Outlier, based in sunny Oakland, California, helps global consumer, financial services and various other organizations identify unexpected changes within their critical business data. The Outlier automated business analysis platform uncovers unexpected patterns and relationships using advanced AI and machine learning algorithms. Organizations can integrate Outlier with existing sources of data within minutes, allowing leaders to gather business insights quickly, identify potential opportunities and address the unexpected.