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Customer Behavior Data eBook:

Opportunities, Challenges & The Reality

Is it challenging for you to find meaningful insights in your customer behavior data? Do you know when customers’ behaviors start to change?

You aren’t alone. Recently, SMS Research polled over 180 Retail, eCommerce and Consumer Packaged Goods (CPG) brands on customer behavior data.

90% of respondents think that the next big thing for their industries is customer behavior analytics.  What are your plans to analyze customer behavior data more?

In this eBook, we share the results of this survey and address how to create a customer behavior data analysis program that satisfies the needs of all the business stakeholders at your company.

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