Outlier customers can team up to collaborate within existing workflows to find business opportunities
OAKLAND, Calif., March 26, 2019 – Outlier, a pioneer in Automated Business Analysis, is releasing a new update to their platform which make data easier to understand through data storytelling. Instead of dashboards and charts, Outlier stories speak to the user in natural language, assembling research reports automatically at a scale not possible by human analysts. The update is included in Outlier’s Automated Business Analysis platform.
Just as Outlier released its Root Cause Analysis to allow customers to not only surface key insights about business changes, automatically, but also identify the likely root causes of those changes, the new feature update will take the platform further to guide teams in making quick, informed business decisions. Teams can easily share stories through PDF, PowerPoint optimized images, or an auto-generated email annotated with their comments.
“In an age of dashboard fatigue, customers are looking to get more out of basic business intelligence tools,” said Krishna Roy, Senior Analyst, Data Science and Analytics at 451 Research. “To best understand your data, companies are moving to Automated Business Analysis, which automatically analyzes your data and integrates with existing workflows to ensure team collaboration.”
“For years, marketers and data scientists have struggled to understand the stories that can be are found in their data, so they can truly take advantage of business opportunities or address threats,” said Outlier Co-Founder and CEO Sean Byrnes. “Traditional business intelligence dashboards fall short – data is isolated, providing only fleeting glimpses into a businesses’ organization. When marketers and data analysts only have partial information, they can’t work together to make informed business decisions quickly about where to direct scarce resources. We’re changing that with Outlier’s Automated Business Analysis platform.”
More information on the new Outlier Automated Business Analysis update
Outlier identifies unexpected changes across business data so that marketing, data scientists and analysts can make more informed decisions quickly. As an Automated Business Analysis platform, Outlier discovers hidden patterns and relationships that are impossible to find manually with artificial intelligence and machine learning algorithms. Adding any integration only takes minutes, and each integration helps global organizations learn more about different aspects of their business. Most recently, Outlier was named a 2018 Cool Vendor in Analytics by Gartner for being innovative, intriguing, and impactful1, honored as one of CRN’s “10 Hottest Data Analytics Startups Of 2018”, and took first place honors during the Pharmaceutical R&D Information Systems Management Executives Forum (PRISME Forum).
1 Gartner does not endorse any vendor, product or service depicted by its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.