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Outlier Introduces AI Powered Automated Business Analysis Platform

Delivers industry’s first cross-platform Root Cause Analysis feature and broadens integration support to include Amazon Redshift Spectrum, Apache Druid & Google Ads

OAKLAND, Calif., October 10, 2018  — Outlier, a pioneer in Automated Business Analysis, today announced the release of the industry’s first artificial intelligence (AI) powered cross-platform Root Cause Analysis feature. Root Cause Analysis allows Outlier to not only surface key insights about business changes, automatically, but also identify the likely root causes of those changes. As part of this release, Outlier’s offering now extends to its growing list of SQL and cloud services integrations including newly announced support for Amazon Redshift Spectrum, Apache Druid, and Google Ads.

Automated Business Analysis uses AI to find unexpected changes in your data, acting as a virtual business analyst. Outlier automatically surfaces insights across huge amounts of data, reducing the amount of time required to take advantage of opportunities and fix problems. Automated Business Analysis products also work across a myriad of data sources, including cloud-based services and cloud or on-premise storage to perform this analysis quickly.

“We see increasing demand from customers who have dozens of metrics dashboards and hundreds of databases but still get surprised by unexpected changes. Automated Business Analysis platforms, like Outlier, change their relationship with data by eliminating blind spots hiding behind their dashboards,” said Sean Byrnes, CEO, Outlier. “With the addition of Root Cause Analysis, the insights we provide save even more time and become even more actionable by showing customers where to look for the root cause of the insights we deliver to them everyday. Even better, this feature works across all the different systems where customer’s store their data including clouds like Adobe, Amazon, Google, and databases like Druid, PostgresQL and MySQL among others.”

Outlier’s Root Cause Analysis shows the drivers of a change across several dimensions of data providing the context necessary to take quick action. For example, a sudden decrease in revenue for a product is identified, Outlier would show specific regions, traffic sources, platforms, warehouses and more that drove the change. Each one of these causes is managed by different departments in the organization and the teams are often geographically distributed making investigation difficult without Outlier. Outlier surfaces root causes to users in a single story eliminating hours of research and enabling efficient communication across the organization.

Outlier's Root Cause Analysis identifies the contributing factor.
Outlier’s Root Cause Analysis identifies the contributing factor.
Outlier's Root Cause Analysis identifies the contributing factor.
Outlier’s Root Cause Analysis identifies the contributing factor.

“Root Cause Analysis is essential for Gannett when dealing with high volumes of constantly changing data across multiple web and mobile properties,” explained Oskar Austegard, Senior Director, Data Solutions at Gannett USA Today Networks. “Outlier helps us quickly identify opportunities and challenges across web and mobile analytics data. Outlier’s Root Cause Analysis allows us to understand, in seconds, unexpected changes to specific audience segments, as well as the nature of viewer traffic, that we can then address and resolve.

Automated Business Analysis platforms are fast becoming a necessity for large businesses because it is difficult to uncover meaningful insights, and their root cause, given many organizations have petabytes of data to sift through. Outlier overcomes the data challenge, by using over a dozen forms of statistical machine learning to turn raw data into 4-5 human-readable insights delivered every morning.  

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About Outlier

Outlier identifies unexpected changes across business data so that marketing, data scientists and analysts can make more informed decisions quickly. As an Automated Business Analysis platform, Outlier discovers hidden patterns and relationships that are impossible to find manually with artificial intelligence and machine learning algorithms. Adding any integration only takes minutes, and each integration helps global organizations learn more about different aspects of their business. Outlier was named a 2018 Cool Vendor in Analytics by Gartner for being innovative, intriguing, and impactful1.

1 Gartner does not endorse any vendor, product or service depicted by its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.