In episode 108, Michael Katz, the CEO of mParticle which is a leading customer data platform is interviewed by Sean Byrnes, CEO and co-founder of Outlier.
We’ve covered data collection on the Data Driven Daily previously (see Data Collection Tools). In this podcast, Michael shares with us his experience working across many different companies as they adopt and start using more advanced data in their business. It’s a rare chance to learn from someone who is at the heart of the current data driven revolution.
“You don’t need to capture everything, but you want to capture everything that matters.” – Michael Katz, CEO, mParticle
In this discussion, we’ll learn a lot about Michael’s experience with companies adopting data including:
- What is the first step in adopting a better data collection strategy? (3:42)
- How do you overcome the fear that better data will make some people at the company look bad? (9:35)
- What does he look for to indicate a company uses data well? (14:36)
September 25, 2017 | Host: Sean Byrnes, co-founder and CEO of Outlier
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